Assignment

Virgin Atlantic
"Dream Destination"
Generator

Build a playful AI experience that turns a customer's travel dreams into a personalized poster.

1

The Scenario

Virgin Atlantic wants to launch a digital experience on their website. A customer describes their dream trip in a sentence or two, and the tool generates a personalized travel poster.

2

What You're Building

A single-page web experience:

01
User arrives

Immediately understands what to do

02
User inputs

A short description of their dream trip (1-2 sentences)

03
Tool generates

A personalized travel poster — the destination name on the image, scene inspired by their description

Example Input
"A week in Tokyo with my sister — neon streets, ramen at 2am, vintage shopping"
Example Output
A travel poster that feels like VA's creative team made it for this one person.
3

The Challenge

Virgin Atlantic's brand guidelines aren't public. Your prototype needs to figure out what "Virgin Atlantic" looks and sounds like from their public presence — website, social media, advertising — and make the output feel authentically them.

4

Deliverables

Imagine you're presenting this to VA's marketing director. They want to see it work, but they also want to feel excited.

5

What We're Looking For

Output quality

Does the poster feel like Virgin Atlantic made it?

Experience quality

Is the page simple, clean, and satisfying to use?

6

Practical Details

Time
~4 hours
Tools
Whatever helps you move fast
Submission
Deployed URL + Loom link
Questions
Make your best judgment call

We'd expect someone comfortable with AI-assisted development (Cursor, Claude Code, Replit, similar) to complete this in the time given.

Show us what you can build.