AI Builder

Two Briefs.
Choose One.

We shipped an AI support agent to 110 million gamers and a voice concierge for Virgin Atlantic. This is the kind of work you'd be doing. Show us you belong here.

01

The Role

AI Builders at Tomoro do two things: they build AI products for clients, and they help client teams become AI-native. Some weeks you're shipping a prototype. Other weeks you're sitting with a team, finding the workflow that AI should own. You need to be good at both.

This assignment tests one of those muscles. The interview tests the other. Pick your brief based on which one you want to lead with.

Brief A

Build first, talk consulting later

Your assignment shows you can build. Your interview explores how you think about client problems and shape ambiguity into action.

Brief B

Consult first, talk gen AI later

Your assignment shows you can think about people and problems. Your interview explores what you know about the gen AI landscape and how you hack things together.

02

The Briefs

Brief A — Build

Dream Destination Generator

Virgin Atlantic

A customer describes their dream trip. Your tool turns it into a personalised travel poster that feels like Virgin Atlantic's creative team made it.

Image Generation + Brand Craft
Brief B — Consult

AI-Native Workflow Coach

Tomoro

Someone describes their daily work. Your AI coach helps them see where AI could change it — using Tomoro's thinking, not generic advice.

Conversational Design + Thinking

Same time. Same standards. Different muscles.

A

Dream Destination Generator

Virgin Atlantic
A1

The Scenario

Virgin Atlantic wants a digital experience for their website. A customer describes their dream trip in a sentence or two, and the tool generates a personalised travel poster.

A2

What You're Building

A single-page web experience:

01
Customer arrives

They immediately understand what to do

02
Customer describes their dream trip

One or two sentences

03
Tool generates a poster

Destination name on the image, scene drawn from their description

Example Input
"A week in Tokyo with my sister — neon streets, ramen at 2am, vintage shopping"
Example Output
A travel poster that feels like VA's creative team made it for this one person.
A3

The Hard Part

Virgin Atlantic's brand guidelines aren't public. You need to work out what "Virgin Atlantic" looks and sounds like from their public presence — website, social media, advertising — and make the output feel authentically them.

A4

Deliverables

  • A deployed prototype A live URL we can visit and try
  • A Loom walkthrough (up to 5 mins)
    • Use it live — type in a trip, show us the output
    • How you captured Virgin Atlantic's brand
    • What makes this feel like VA, not generic AI
    • Where you'd take it next
Picture yourself presenting this to VA's marketing director. They want to see it work, and they want to feel excited.
A5

What We're Looking For

Output quality

Does the poster feel like Virgin Atlantic made it?

Experience quality

Is the page clean, simple, and satisfying to use?

B

AI-Native Workflow Coach

Tomoro
B1

The Scenario

Tomoro helps organisations build AI-native teams — people who default to AI, not people who use it occasionally. Today, that starts with our consultants sitting alongside client teams, watching how they work, and coaching new habits. We want to prototype a tool that handles the first discovery conversation: helping someone see where AI could change their work.

B2

What You're Building

A Custom GPT (or equivalent) where someone describes their daily work and the AI coaches them through discovery:

01
Understand their world

Ask sharp follow-ups about their role, tasks, and pain points — not generic questions

02
Map opportunities

Find 2–3 places where AI could help — mapped to Tomoro's three shifts: work disappears, work gets better, new work becomes possible

03
Give a concrete next step

One "try this today" recommendation — a prompt, a workflow, something they can use right now

Example Conversation
"I'm a marketing manager at a mid-size retail brand. I spend most of my week writing briefs for agencies, reviewing creative, and pulling together weekly reports for leadership."
What the coach should do
Dig in — which part of brief writing takes longest? What goes in the weekly report? Then map real opportunities to the three shifts. Give one action they can try in ChatGPT today. Not "you could use AI for marketing" — something they'd actually do.
B3

The Hard Part

We won't hand you a methodology document. Tomoro's thinking on AI-native teams is out there — our website, blog posts, public talks, and what the best in the industry are doing. Your job is to find it, extract the substance, and build a coach that thinks with it. The gap between a good coach and a great one is whether it gives advice you couldn't get from ChatGPT on its own.

B4

Deliverables

  • A working conversational prototype A Custom GPT link (or equivalent) we can open and chat with. It should feel like something Tomoro would put in front of a client.
  • A Loom walkthrough (up to 5 mins)
    • A live conversation — walk us through a real scenario
    • How you turned the methodology into conversational design
    • What makes this better than asking ChatGPT directly
    • Where you'd take it next
Picture yourself demoing this to a prospective client's Head of People. They should feel like they're talking to a sharp consultant, not a chatbot.
B5

What We're Looking For

Conversation quality

Does the coach ask the right questions and give advice that's specific, useful, and grounded in the thinking?

Depth of understanding

Has the candidate internalised Tomoro's approach, or just pasted a document into a system prompt?

03

Practical Details

Time
~4 hours
Tools
Whatever makes you fastest
Submission
Live URL or GPT link + Loom
Questions
Use your judgement

Brief B can be built entirely in ChatGPT's Custom GPT builder. No code needed.

04

Hints

This is an AI-native role. AI by default, not AI sometimes. Four hours is tight for this kind of work — unless you use the tools properly. Two years ago this would have taken weeks. One more thing: in this role, the answer is rarely handed to you. We want people who can work it out — who hustle, dig, and figure things out on their own. Both briefs are designed that way.

Your agent is your multiplier.

You should already be a native user of Claude Code, Codex, or Cursor. If you're not, speed-run it — these tools are central to the role. If you know something sharper, use it. This is the stack we find lethally effective.

Both briefs need you to understand a brand.

How it sounds. How it looks. What words, fonts, and styles it reaches for. What it cares about. One of the best ways to do this now is to point your agent at the source and work with it to extract everything. That's as far as we'll go with this one.

Agent skills matter.

If you use them, tell us how in your Loom.

For deployment, we like Cloudflare Pages.

Fast, free, and your agent can handle most of the setup. If you know a better way to ship, use it.

We want vision and taste.

Your agent handles the execution. What we want from you is the product thinking: what should this be, how should it feel, is the experience beautiful? You're the artist. The agent is the instrument.

05

What Happens Next

The assignment is half the picture. The interview completes it.

After Brief A

We talk consulting

How do you run a client discovery session? How do you find the highest-value workflow to change? How do you turn ambiguity into a plan?

After Brief B

We talk gen AI

What models have you used beyond LLMs — image, video, 3D, voice, music? What's the most impressive thing you've built or seen built with them? How do you hack things together?

Everyone gets assessed on both. The order is yours.

Show us how you think.